Circa.
Great style comes full circle. A field guide to the marks, colors, words, and quiet little gestures that make CIRCA feel like CIRCA — wherever the rack is parked.
The mark.
A globe with a heart tucked into its orbit: circular commerce with feeling. Use this supplied mark everywhere the product needs a recognizable app or brand signal; keep the wordmark quiet, tracked, and editorial.
The voice.
Stylish but clear. Like a friend texting you about a closet sale, not a sustainability lecture. We trust the reader; we never preach.
comes full circle.
We say
Conversational. Specific. Inviting.
- “Shop the rack.”
- “You’re shopping Brina’s rack in person.”
- “Show this screen to the seller to collect your items.”
- “Pay at the event. All sales final.”
- “Scan at the event to unlock prices.”
We don’t
Preachy. Generic. SaaS-y.
- “Save the planet.”
- “Reduce textile waste.”
- “Sustainable fashion solution.”
- “Vendor commerce enablement.”
- “Circular economy marketplace.”
The palette.
Cream paper, cherry red, and a quartet of nostalgic pastels — peach, blush, powder, and oat. Think tissue paper, lipstick, and well-loved garage-sale stickers.
Paper & ink
Backgrounds and type. Warm whites, never gray; ink is soft black, not pure.
The cherry
Cherry red is the only saturated color. Use sparingly — primary buttons, the wordmark, hot moments.
The stickers
The four sticker pastels. Always rotate in this order: blush → peach → powder → oat → blush. Never re-tint, never gradient.
The type.
A serif for feeling, a sans for getting things done, and a mono for receipts. Let the serif do the heavy lifting; let the sans stay quiet.
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The stickers.
Our hero interaction. A digital garage-sale price tag — round, slightly raised, with a tiny corner peel. Tap once, it sticks.
Better stories.
Your Receipt
The components.
Soft cards, generous radii, hairline borders, and shadows that whisper. Built on a 4pt grid; never harsh, never plastic.
The iconography.
Hairline strokes (1.5px), rounded joins, no fills. Icons should feel hand-set, not engineered. The heart, the QR, the ticket, the rack.
The iOS system.
The mockups work because they feel native, editorial, and physical at once. Keep the iOS layer familiar: system-safe chrome, clear touch targets, a warm paper surface, and the globe-heart mark as the repeated moment of recognition.
12PM - 6PM
The mockup language.
These screens are the north star: soft editorial side panels, realistic iPhone depth, large serif moments, and physical-event artifacts around the phone. Keep building from this mood.
Discover
First screen should feel local and alive: nearby cards, event dates, saved communities, and one obvious scan action.
Seller
Fast Sell Mode is the product verb. Price stickers, QR generation, and live dashboard stay above the fold.
Confirmation
Post-purchase should feel ceremonial but useful: pickup state, receipt, seller identity, and one calm Done action.
Spacing & radius.
A 4pt grid for layout, a generous radius scale for surfaces. Cards prefer 16–18px corners; sticker chips and the heart icon are the only fully-round elements.
The imagery.
Warm, indoor, slightly under-lit. Garments on hangers, hands holding tags, racks against soft walls. Always feel like the photo could have been shot at the event.
The principles.
Seven rules to design by. When in doubt, pick the one that feels most like a thoughtful friend handing you a hanger.
In-person first.
Every screen assumes the shopper is physically there. No shipping fields, no tracking, no “delivery in 3–5 days.”
Lightweight selling.
The seller doesn’t become an ecommerce operator. Stickers first, listings later.
QR unlocks context.
One scan tells us the event, the seller, and the rack. The rest of the app reflects that.
Stickers are the verb.
Tap a sticker to add. Tap to peel. The whole interaction model lives in that one motion.
Shopify is invisible.
Payment runs through Shopify; the experience is CIRCA. Never a Shopify URL, never a Shopify chrome.
Optional, never required.
Photos, item names, sizes — all welcome, none mandatory. The default flow finishes in ten taps.
Quietly responsible.
The clothes get another life. We don’t lecture about it; the product just makes obvious sense.